Toby Hogan Fishing Lure, Pioneer have been Fishing on the Texas Gulf Coast for over 70 years.

In 1980, I started making Fishing Lures. I originated The Hogie Lure Company in El Campo, Texas and made lures out of Hard Plastic and soft plastic, for saltwater as well as fresh water fishing. Today, I make hand poured, hand painted custom baits for salt water fishermen.

My new location is Palacios, Texas, 500 Commerce St, one block from the shoreline of Tres Palacios Bay near the famous Luther Hotel that is being totally restored by J.P. Bryan, Preservationist of Houston, Texas.

My wife, Marie and I have New Frontier Gallery, 500 Commerce St., Palacios, Texas, open Tuesday – Saturday 10 a.m. – 6 p.m. New Frontier Gallery offers a large variety of unique and one of a kind collectibles and gift items, handmade wood carvings, original artwork and prints, import items. Our garden center has rare plants and hand crafted Bonsai. Additionally we have a Fishing History Exhibit to preserve the heritage of fishing. The exhibit includes: Artifacts, Records, Local History and Colourful Fish Mount displays. We have a large section of fishing lures, handmade here in Palacios. You have to try Marie’s delicious Homemade Salsa, Cajun Pickles, Jams and Preserves. Stop By and Say, Hi.

The History of Toby Hogan’s Fishing Lures

Toby Hogan has been fishing on the Texas Coast for over 60 years.  He went on his first fishing trip back in the 1950s when his uncle Julius Hogan took him, his dad, and his brother, Jim, to Placedo Creek near Port Lavaca.  That was the day Toby fell in love with the outdoors, boats, and catching fish.

In the 1960s, Toby went into the Navy and served in Vietnam.  After returning home, he opened his Taxidermy shop.  Throughout the 1970s, he and his brother, Charlie, fished on the coast, in rivers, creeks, and nearby lakes.

By the 1980s, Toby was making fishing lures. He originated the Hogie Lure Company and made lures out of hard plastic and soft plastic for salt water and fresh water fishing.

In 2010, Toby decided to come up with a new line of fishing lures.  With the help of his brother, Jim Hogan (retired Navy Master Chief and Vietnam Veteran), and his dear wife, Takako, the lures are now available worldwide online.  Toby Hogan’s lures cannot be purchased anywhere except through this website.